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A logo is the representative of a brand or an organization and designing the logo is the first step towards making the customer relationship. The logo can be the first thing that can attract your target customers towards your company thus making the brand famous long before you actually launch the product or the service in the market.
Logo Design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.